Try to choose a service you trust and are willing to pay for.There are a lot of different URL shortening services, and it doesn’t really matter which you use. Instead, what I recommend is getting a URL shortener. Those lengthy links with UTM tracking parameters and all of that? Those Amazon affiliate links with all the extra code to them? No one will want to copy and paste those, and besides, they make your image caption look awful. Since copying and pasting on a mobile device can be tricky and fickle, it’s generally a good idea to avoid longer links. If you want users to “click through” the link, you will need to get them to copy and paste it into their browser. However, it won’t be a link it’ll just be a raw, unclickable URL. If you want a link in an Instagram post, you can just post one in the caption of your photos. Instagram, of course, simply wants to keep people in their area of influence as long as possible. The link will invariably lead to a hashtag feed page – something like this – and will not allow you to customize the destination. It’s also worth noting that a hashtag in an Instagram caption is technically a link. These workarounds can give you some extra avenues of audience engagement. If you tried to put anything with an HTTP or That said, there are a few different ways you can simulate putting a link in your image captions, or in other places on Instagram. This is worth noting, because I know some platforms and websites actually detect and filter URLs. Workaround 6: Instagram Product Tags Links Vs URLsįirst, let’s talk briefly about links and URLs, and how Instagram works with them.Ī URL is a web address, such as A link is that URL turned into a clickable item that sends the user to the destination, such as Instagram does not allow links, but it doesn’t care if you plug in a URL in your image captions. Of course, this was long before Facebook bought the social network and before they had the might of the godly Algorithm at their disposal. Rather than try to figure out how to enforce spam protection, they simply removed the link-based incentive for people to post them. People would post new posts or new comments with links constantly, such that organically using the site was almost impossible. Why does this policy exist? Well, back when Instagram was a very young platform, they had a lot of issues with spam. This has been a policy since the early days of the mobile-only site, and it continues to this day. ![]() One oddity with Instagram, though, is their staunch refusal to allow any links in their image captions. ![]() ![]() The days when you could only access it via mobile app are gone, and while many features still require a mobile to use, you can also use third party platforms instead. The walls have been coming down, and the platform is more open to business-level users than ever before. Instagram has been steadily growing in popularity for the last several years, and as such, it’s becoming more and more attractive to marketers of all sorts.
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